The conference gathers experts and leaders from both domestic and international organizations, as well as pioneering businesses, to ignite dialogues, share profound insights, and inspire breakthrough ideas about communication and marketing in the digital age.
08:00 – 17:00 | November 01, 2023 | Innovation Hall
With a multidimensional, comprehensive, and authentic perspective, the conference will unveil the sweeping technological landscape in the field of communication, spanning from worldwide trends to the flourishing Vietnamese market.
Moreover, attendees, particularly businesses, will embark on a journey of practical enlightenment, empowering them to accelerate innovation, amplify digitalization for enriched customer experiences, optimize customer lifetime value, and fortify the foundations of enduring brand success.
Agenda - Morning session
Welcoming guests
Opening remarks Representatives of leaders of the Ministry of Planning and Investment
Vietnam Leads Digital Consumer growth in Southeast Asia Mr Khôi Lê – Country Head, Meta
Announcement & Launch ceremony of the Vietnam MarTech Innovation Network Representatives of leaders of the Ministry of Planning and Investment, NIC Founding Member and Board of Directors Representatives from Singapore, Malaysia, Thailand, Indonesia, Japan
The State of MarTech Landscape: From Global to Vietnam Mr Đinh Lê Đạt, Founding Member and Board of Directors, Vietnam MarTech, Co-Founder & Chairman of Antsomi
MarTech Innovation - Easy-to-Use Government Customer Services Ms Triệu Thị Thu Lan, Partner, Head of Technology Risk, IT Advisory Hanoi Market Lead, KPMG
Panel Discuss #1: Navigating the Future of Marketing Technology: Insights from the Martech & Digital Associations in Southeast Asia Mr Đinh Lê Đạt, Founding Member and Board of Directors, Vietnam MarTech Mr Eakchai Parichatikanon, Founding Member and Board of Directors - MarTech Association of Thailand (MTA) Mr Dian Gemiano, Chairman of Indonesia Digital Association Ms Eileen Ooi, President of The Malaysian Digital Association (MDA) Mr Casper Sermsuksan, EVP, Thai Startup Association Representatives from VINASA Representatives from VECOM
Panel Discuss #2: Trends Shaping the MarTech Market & The Emerging Martech Trends That are Critical for Businesses Mr Đỗ Hữu Hưng, CEO AccessTrade Việt Nam Mr Clyds Pascual, Country Head in Vietnam, Netcore Mr Claudian Navin Stanislaus, President of Malaysian Advertisers Association (MAA) Mr Trần Anh Dũng, Chairman of MOG Mr Michihiko Suganuma, Head of Global Business Group, DAC Ms Trần Thị Thanh Vân, Deputy General Manager - Goldsun Media Group
Panel Discuss #3: MarTech Vietnam: Mind To Maturity & Transformnation Mr Tình Nguyễn, Chairman of Vietnam MarTech Mr Nguyễn Bình Nam, Founder & CEO of OplaCRM Mr Nguyễn Thanh Bình, Founder & CEO of LadiPage Việt Nam Mr Alfred Choy, Head - APAC Partnership & Asia Sales Director, Mparticle Ms Eden Lau, Business Sale, Mixpanel Mr Huỳnh Lê Tấn Tài, Co-Founder & Chairman of Kyanon Digital Ms Mai Võ - Territory Sales Manager của CleverTap
Agenda - Evening session
MarTech – The Digital Customer Experience Imperative From Personalized Products to Personalized Experiences Mr Jack Nguyễn, Regional Managing Director of SEA, Insider
Mastering Data Journey Mr David Lapetina, Director of Engineering, Kyanon Digital
Panel Discuss #4: Unleashing Data Maturity: How AI is reshaping the future of marketing Mr Joe Nguyễn, Senior Strategic Advisor, Hplus Network Mr Hồ Đắc Nguyên Ngã, Founder & Chairman of Gmartek Mr Pranav Ahujia, CEO, Xeno Mr Nguyễn Minh Long, CEO, Aka Digital Mr Lê Công Thành, CEO, InforRe Ms Trang Phạm, CMO, Filum.AI
MarTech - Advocate Marketing Best Practices To Build Loyalty Mr Nguyễn Hải Triều, Founder & CEO, PrimeData
MarTech - Businesses to Deliver Omnichannel Commerce Mr Phạm Công Hoàng, General Manager, Novaon Commerce
Panel Discuss #5: MarTech Innovation + Business Growth Challenges Mr Tuấn Hà, Founder & Chairman, Vinalink Ms Nhi Nguyễn, Head of Key Account Partnerships, TikTok Vietnam Mr Nguyễn Mạnh Tấn, CMO, Haravan Mr Nguyễn Tất Kiểm, Chairman, Taki Group Ms Nguyễn Thị Thanh Bình, Commerce Director, Novaon Tech
Closing - Strategy for developing Vietnam MarTech Ecosystem and Network until 2025 Mr Tình Nguyễn, Chairman of Vietnam MarTech
Tran Anh Dung
Founder & CEO MOG Group
Speaker
Tran Anh Dung
Founder & CEO MOG Group
Mr. Tran Anh Dung is currently the General Director and founder of MOG Vietnam.
Mr. Tran Anh Dung has founded or participated in startup projects 4 times but failed 3 times. And he has worked at FPT for 8 years. After that, Mr. Dung went to Tinh Van to work for 2 years directly operating Tinh Van Telecom company, working on online mobile services. In 2011, Mr. Tran Anh Dung, CEO & Founder of MOG founded mWork - specializing in providing marketing platforms, later changed to MOG, participating in many different fields in the internet industry, providing products and services. service for mobile users.
Nguyen Thanh Binh
Founder & CEO LadiPage Vietnam
Speaker
Nguyen Thanh Binh
Founder & CEO LadiPage Vietnam
Currently Chairman and CEO of LadiPage Vietnam Technology Joint Stock Company - A company providing digital transformation technology solutions for businesses, notably LadiPage Landing Page Design Platform, Automation Platform LadiFlow marketing and LadiSales online sales and sales management platform for small and medium enterprises.
Do Huu Hung
General Manager Interspace Vietnam (AccessTrade)
Speaker
Do Huu Hung
General Manager Interspace Vietnam (AccessTrade)
Previously worked as Strategy Director of MOG Group. Currently General Director of Interspace Vietnam Co., Ltd. - The company that owns and operates the largest Affiliate Marketing Platform in Vietnam today, ACCESSTRADE.
Nguyen Hai Trieu
Founder & CEO Prime Data
Speaker
Nguyen Hai Trieu
Founder & CEO Prime Data
"Presently founder & CEO of PrimeData, one of the leading Customer Data Platform from Vietnam.
Trieu is a pioneering reputable expert and serial entrepreneur in digital and technology industry with over 24 years of experience working and servicing Vietnam and global fortune-500 enterprises and brands from FMCG, retail, banking and finance...
Being founder and co-founder of many Vietnamese Digital companies such as Social Listening, Data platform, Marketing Tech and Digital Marketing."
Tran Thi Thanh Van
General Director & Marketing Goldsun Media Group
Speaker
Tran Thi Thanh Van
General Director & Marketing Goldsun Media Group
Experienced Deputy General Director in charge of Digital Transformation and Marketing with experience in strategy building, change management, setting up and training, managing and inspiring teams.
Nguyen Binh Nam
Founder & CEO Opla CRM
Speaker
Nguyen Binh Nam
Founder & CEO Opla CRM
"Has more than 16 years of in-depth experience and hands-on experience with Digital Transformation solutions from the world's leading technology companies. He has held many roles such as Chief Architect, CRM solution consultant, Oracle Vietnam company , Chief Solution Consulting Engineer of Salesforce Singapore, CEO of Opla Consulting.
Mr. Nam is a speaker at many specialized forums and seminars, and is a reputable expert in the field of consulting and implementing Digital Transformation solutions.
In addition to being a Technology Solution Consulting Engineer, Mr. Nam is also a bachelor of Economic Law with a deep understanding of many industries, especially Banking and Finance, Transportation, Education, Manufacturing and Retail".
Huynh Le Tan Tai
Co-founder & CEO Kyanon Digital
Speaker
Huynh Le Tan Tai
Co-founder & CEO Kyanon Digital
Presently Co-Founder, CEO & CTO of Kyanon Digital - A Vietnam-based tech powerhouse providing world-class digital solutions. Main service: digital transformation consulting & agile software engineering.
Nguyen Manh Tan
CMO Haravan
Speaker
Nguyen Manh Tan
CMO Haravan
10+ Years of experience in E-Commerce & Marketing industry in Haravan.
Jack Nguyen
Regional Managing Director SEA & HKTW Insider
Speaker
Jack Nguyen
Regional Managing Director SEA & HKTW Insider
"Presenly Regional Managing Director SEA & HKTW at Insider.
- A shareholder of Insider, holding voting interest for critical business decisions. As a partner, I share Insider’s ethos and vision, and actively participate in their long-term mission, helping the company scale its business plan and culture.
- Senior Regional Marketing Executive - Display Strategy & Customer Analytics at ZALORA Group
- Senior Consultant - Customer, Web, Marketing Analytics | Marketing Strategy & Optimisation at Sparkline".
Ha Anh Tuan
Chairperson Vinalink
Speaker
Ha Anh Tuan
Chairperson Vinalink
"Tuan Ha (real name Ha Anh Tuan) was born in 1973 in Thai Binh province, is a businessman, a leading expert in the field of Digital Marketing. He used to work in a state agency and then moved to work. Deputy Director of Advertising for Hoa Nam Company, where he implemented new Internet advertising projects. With a passion for marketing and a passionate desire to contribute, Tuan Ha decided to establish Vinalink and Vinalink Academy. with the mission of providing marketing solutions, especially creative and effective Digital Marketing, training a team of high-quality students in the fields of Digital Marketing, SEO, Adwords, Brand and Facebook to join hands in improving business. Vietnamese industry. Positions currently held:
+ Chairman of Vinalink Media.
+ Chairman of VMCC - Vietnam Marketing Communications Community
+ Chairman of Thevuon D2 Giang Vo
+ Chairman of Viewest Real Estate Company
+ Chairman of Gosinga meditation education organization
+ Founder, Mentor Tourzy Media"
Dr. Ho Dac Nguyen Nga
Chairman Gmartek
Speaker
Dr. Ho Dac Nguyen Nga
Chairman Gmartek
"Nga Ho-Dac (Hồ Đắc Nguyên Ngã) is an Assistant Professor of Marketing at San Francisco State University. He earned a Ph.D. in Marketing from the University of Utah, an M.B.A. in International Business from the Asian Institute of Technology, and a B.S. in Civil Engineering from Vietnam National University.
His current research focuses on digital marketing, social media, and the open source movement. Professor Ho-Dac has published in the Journal of Marketing, one of the most prestigious journals in Marketing. His research examining online customer reviews and brand equity was ranked first among 11 impactful articles for their managerial relevance and ranked fifth in the top ten (most-read) articles in 2014 by The Marketing Science Institute. The study was also featured in “Online Social Media and Networks: Impact on Marketing Practice” by the American Marketing Association."
Pham Cong Hoang
General Manager Novaon Commerce
Speaker
Pham Cong Hoang
General Manager Novaon Commerce
"17 years of experience in the Marketing Communications industry, holding senior management positions at many large corporations such as:
- CEO - EVP at ME Corp
- Head of Marketing at VP BANK (Hanoi)
- Digital Marketing Director at Vingroup
- Head of Marketing at TNG HOLDING GROUP
- Chief of Ecommerce Officer at INTELLIFE GROUP
- VP of Marketing & Communications at MEEY LAND JSC".
Nguyen Thi Thanh Binh
Commercial Director Novaon Tech
Speaker
Nguyen Thi Thanh Binh
Commercial Director Novaon Tech
10 years of experience in a senior management position
15 years working in Marcom media industry
Formerly the Northern sales director of Chicilon Vietnam
Successful cooperation with more than 200 customers in VN500
Nguyen Tat Kiem
Chairperson TAKI Group
Speaker
Nguyen Tat Kiem
Chairperson TAKI Group
- Chairman of TAKI GROUP with member companies in the fields of training, technology, commerce... and also CEO of Taki Academy - A student training on Business and Digital Transformation in Vietnam
- Head of communications and training department for Brand & Law magazine.
- Won the title of outstanding businessman 2017
- 15 years of experience in training and consulting on growth & digital transformation for businesses
- Strategic consultant for 270 brands in Vietnam
- Author of many best-selling business books: Building a 1-person business empire, Building a breakthrough business system, Breakthrough cosmetics business, Unlocking hidden strengths,...
Dinh Le Dat
Co-founder ANTS & CDP Institute Southeast Asia
Speaker
Dinh Le Dat
Co-founder ANTS & CDP Institute Southeast Asia
"Dr. Dinh Le Dat - co-founder and CEO of ANTS, co-founder of CDP Institute Southeast Asia (CDP: Customer Data Platform), is an expert for many years in the field of advertising on rich, digital data platforms. Practical experience in multi-channel commerce.
From 2019 to 2021, Mr. Dinh Le Dat has actively shared his experience and knowledge with the domestic marketing community about customer data unification solutions that have been successfully applied in the Philippines, Indonesia, Singapore, and Malaysia markets. and Thailand".
Trieu Thi Thu Lan
Head of Technology Risk, IT Advisory KPMG in Vietnam
Speaker
Trieu Thi Thu Lan
Head of Technology Risk, IT Advisory KPMG in Vietnam
"Ms. Lan has over 10 years of experience in the field of IT and IT audit consulting in Vietnam and abroad".
Ms. Lan has extensive experience working on IT system risk assessment projects, designing IT security management and control environments, building audit frameworks as well as training and transferring knowledge, and implementing Currently auditing and evaluating IT systems and evaluating self-audit results for many customers in many different fields of insurance, finance, manufacturing, retail, etc.
In addition, Ms. Lan has experience supporting clients in projects related to Information Security and IT Audit projects, Business Evaluation, and IT system testing, developing appropriate IT strategies. manage, analyze and design business operations, IT processes, perform IT audits, etc..
David Lapetina
Engineering Director Kyanon Digital
Speaker
David Lapetina
Engineering Director Kyanon Digital
"20 years of experience in Software Development.
Specialist in organization, strategy and building off-shores teams.
Expert in Data, Data Science, Data Analytics and Digital Transformation.
Still working on Software Architecture and Development (Java, Flutter, NodeJS, MongoDB, Blockchain).
Several years of experience in Mentoring and Coaching.
Experience in Journalism (printed magazine, online, radio) and leading media teams".
Nguyen Minh Long
Co-founder & CEO AKA Digital Vietnam
Speaker
Nguyen Minh Long
Co-founder & CEO AKA Digital Vietnam
Ad:tech & Mar:tech | Co-founder & CEO AKA Digital | Co-founder Lava Digital Group
Eileen, Ooi Wei Ling
President The Malaysian Digital Association (MDA)
Speaker
Eileen, Ooi Wei Ling
President The Malaysian Digital Association (MDA)
Driving Malaysia's digital growth agenda by growing future digital local talents, empowering women in tech, scaling the digital industry through improved policies with government, elevating to new heights industry partners and growing the economy with marketers and agencies.
Claudian Navin Stanislaus
President Malaysian Advertisers Association (MAA)
Speaker
Claudian Navin Stanislaus
President Malaysian Advertisers Association (MAA)
With over 25 years of experience in marketing communications, brand transformation, and media negotiation, He is a seasoned strategist, innovator, and thought leader in the marketing industry. As the Group Strategic Director at 11TREES Kitchen, He'd tasked to transform and restructure F&B brands for regional expansion, as well as to curate new F&B brands by identifying gaps in the market.
Dian Gemiano
Chairman Indonesian Digital Association (IDA)
Speaker
Dian Gemiano
Chairman Indonesian Digital Association (IDA)
"Started with building owned creative house in 2003 after finishing my design degree with 5 colleagues providing design related services such as brand identity design, print ad and interior design. I stepped in to professional career in advertising / media as a project specialist for brand activations & digital in MEC Indonesia. Shifted as media planner in 2009 and then fell in love with media strategy and digital marketing.
After 5 years working at agency environment, I'm then challenging myself on the other side of the industry by joining a start up insurance company responsible for its Digital Marketing and e-commerce development for Indonesia market.
Now I'm working for one of the biggest publishing network in the country to lead its marketing unit of their media business group."
Janoe Arijanto
Chairman Indonesia Agency Association
Speaker
Janoe Arijanto
Chairman Indonesia Agency Association
SVP Dentsu Indonesia. Chairman P3I.
Eakchai Parichatikanon
Founder & Board of Directors MarTech Association of Thailand
Speaker
Eakchai Parichatikanon
Founder & Board of Directors MarTech Association of Thailand
Chief Executive Officer at Winter Egency
Mai Vo
Country Manager Clevertap
Speaker
Mai Vo
Country Manager Clevertap
"Mai is a CleverTap evangelist in Vietnam and other Southeast Asian markets. She has extensive work experience providing solutions for Growth Marketers at “tech-first” consumer brands number".
Mai has worked with brands such as House of Fraser, Moca by Grab and has more than 9 years of experience supporting customers from many industries. Mai provides the best insights on growth development that can help small and medium enterprises".
Eden Lau
Business Development Lead Mixpanel
Speaker
Eden Lau
Business Development Lead Mixpanel
Eden leads Mixpanel's APAC Business Development team. She has worked at multiple technology companies including Salesforce and most recently, she is helping build the APAC market, including Vietnam, in product analytics and marketing. She is passionate about all things data and analytics, business growth and productivity.
Pascual Clyds
Country Manager Netcore
Speaker
Pascual Clyds
Country Manager Netcore
Current Netcore Country Manager with over 20 years of successful experience providing strategic, financial leadership in challenging situations. Successfully exited 3 startups. One of them is Ticketbox.vn.
Tran Thien Phuong
Head of Onboarding & Marketing MBbank
Speaker
Tran Thien Phuong
Head of Onboarding & Marketing MBbank
"Master - Finance, Banking & Technology - University of Normandy, France
Bachelor of IT – University of Sherbrooke, Canada
Marketing & Digital Marketing Director SME Digital Factory and SME Department - Military Bank MB Bank".
Pranav Ahuja
Co-founder & CEO Xeno
Speaker
Pranav Ahuja
Co-founder & CEO Xeno
Pranav's illustrious career spans over ten years, during which he has provided strategic direction to renowned brands in the hospitality and retail sectors. An accomplished leader, Pranav's diverse experience enabled him to co-found Xeno in 2015 with the aim of creating impact in the marketing industry, helping brands build personalized experiences and marketing activities for customers. Today, Xeno has been ranked as the #2 CDP Platform in Asia by G2 and ranked as the #1 ReTech Startup by India Retailers Association.
Nguyen Dac Tinh
Founder & Chairman VIetnam MarTech
Speaker
Nguyen Dac Tinh
Founder & Chairman VIetnam MarTech
"Nguyen Dac Tinh is currently Chairman of Vietnam MarTech, co-founder of LadiPage Vietnam and BambuUP. As a person who is passionate, inquisitive, and loves technology, innovation, and creativity, he started his entrepreneurial journey in 2008 when Facebook and social networks were still in their """"early"" days.
He started a business many times and gained a lot of profound experience in business, system and platform development. In 2015, when he was among the Top Young Entrepreneurs of the Capital 2015, he set a mission to connect communities and constantly start businesses, so he was called Serial Entrepreneur. His current professional work analyzes the strategy and business aspects of using technology as a platform, as well as the impact of technology on social life and business".